By: Amelia Valery

In the world of entrepreneurs, it’s important to get set in your ways – however, there’s a balance between being stuck and flexible. Creating and developing your own business takes an unridged attitude to ensure you have a chance of reaching your personal business goals. 

Sandi Herrera, founder, and CEO of Educator Dynamics branched out as an entrepreneur over 10 years ago with a drive and passion to change the education movement. As scary as the switch could have been, Herrera never wavered in her confidence in her new career path. 

“It was kind of like a little bird being pushed out of the nest knowing that it was my time to build the plane as I was flying and figure it out,” Herrera said. 

Herrera says she remembers the first school she worked with paying their retainer in full of $10,000 – it was her only client of the year.

“There were several moments along the way…going dear god, universe, whoever like if I’m meant to keep doing this work you got to help me pay the bills,” Herrera commented.

Through the years of Educator Dynamics, Herrera has learned to evolve with her business – never to settle and become stagnant. Creating a new business, especially in an unfamiliar market, can leave you with several questions. 

Recently her team participated in Wealth Dynamics Masters(WDM)  – a program designed to help grow businesses and support entrepreneurs. During this week’s intensive Herrera and her team comprised a team charter, “A living, breathing business plan,” Herrera describes.

A vital part is the enterprise promise – a description of a company and what they stand for. On day four of WDM the team came together to land the plane on their surrounding ideas of how they should present themselves to the world through their enterprise promise. 

“You have to get to a place where you’re willing to look at an almost break your own business, and look at it from the outside,” Herrera said. 

Herrera has participated in Wealth Dynamics Masters twice before but felt it was important to include her current team in the week intensive. She has curated a small but powerful team together to expand her reach and start reaching toward the next steps in the upcoming years.

Even though Herrera has been in the “game” for a long time, she knows that getting complacent can only harm her business. She has made it a priority to continue to update her business, team charter, and values to fit the needs of the changing world and education environment that exists. 

“We can have a 10-year vision, you know, have that target and lots of things can change so just being open to it, being nimble” 

Herrera hopes that she will continue to have a team around her that assists in the everchanging evolution that comes with being an entrepreneur. Some people might ask why someone would go out and trade stability for a challenging, unstable business adventure for Herrera – she says, “It didn’t feel like a choice.” 

If you would like to keep up with Sandi and her business, follow @educatordynamics on all socials as well as her podcast, Conscious Eductor Playground wherever you listen to podcasts.